数字标牌 is a form of communication using electronic dynamic display (as opposed to traditional signage, using a static tin/wood/paper display). 数字标牌 has evolved in the past two decades from a platform that can be afforded almost exclusively by the largest companies (for example, Chick-fil-a) and large government venues (airports, 交通运输枢纽, 等.) into a common way to communicate with visitors and customers. The main turnaround, due to several trends, occurred in the last two-three years. The prices of flat screens dropped (and keeps dropping) significantly, modern 数字标牌 software as a service (cloud-based software) was introduced. Wi-Fi and broadband became available almost everywhere in the developed world; and the hardware context changed: PC prices also fell, 和基于android的设备, which can serve as 数字标牌 players, 介绍了. These technological trends are now enabling almost any type of business and venue to implement 数字标牌 and communicate with their customers and visitors without breaking tight budget constraints. The future looks even brighter, and the Smart TV trend will lower the costs even further.
With the aid of digital signage, you can more easily achieve the goals by which advertising success is measured.
- Exposure to the advertising message by the target audience, influenced by the successful dissemination of the advertising media
- Branding for the target audience
- Recall of the advertising message by the target audience, directly exposed to the message
- Support by the target audience, with a positive view toward your product
- Influence on customer behavior toward purchasing. Digital signage is convincing
With no need for special IT capabilities, 使用高级编辑器, any size business can tailor its own campaign and practically run its own private ‘TV Channel,’ providing valuable information to customers and promoting sales.
The 数字标牌 platform also enables partners to easily implement the ‘white label’ program, encouraging them to start their own 数字标牌 business, using CSI as a solution provider and offering local customers additional services (installation, 活动管理, 扩展支持, 创造性的构建, 等.)，价格非常诱人.
Have you noticed menu items displayed on a small touch-screen LCD or LED monitor in a number of restaurants? Select a button and you have a list of games; another opens a window to several advertisements for house specialties; a fourth, 有姓名的会员表格, 电子邮件地址, 和生日. This is another form of digital signage – for the customer, it is simple-to-use and understand; for the restaurant, 易于管理, while enabling it to circulate to any and every of its branches the same or different information simultaneously. Digital signage is found today in stores, 在餐馆, in supermarkets and hair salons, 在酒店, 银行, 电梯, 在机场. 在本质上, it can be found anywhere where transmitting information is important, whether for advertising or for news or for the benefit of clientele. Digital signage is implemented in the store or public area by installing display monitors, which enable changing the content using remote 管理ment. The dynamic nature of the screen content and keeping it up-to-date is virtually without cost. 今天, digital signage is considered to be a high investment-return technology in comparison to printing methods. Once upon a time (and not too long ago), advertisements were on posters or in brochures. They were static and only moved with the newspaper or the distributor. But digital signage is dynamic, offering real-time advertising and information on electronic display instantly. Digital signage supports text and images, animation, music, and Internet. 在数字标牌, electronic displays are usually controlled by personal computers or servers—or, 经常, 由. CSI offers a convenient way with low capital outlay either through personal computers or Android players to create, 管理, and propagate your own digital signage: whether for large chain stores or small shops, for small businesses or for restaurants, 在诊所, 简而言之，也适用于美发沙龙, for anywhere where the need arises.
正规十大网址 今天 to learn more about what type of digital signage would work best for your business.